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The Eve Appeal - Eve 4 Eve Fundraiser

As part of Gynaecological Cancer Awareness Month in September 2015, we were commissioned to create a brand identity for The Eve Appeal’s new fundraising campaign: Eve 4 eve. The main aim of the campaign was to raise money and awareness for The Eve Appeal - the only cancer charity to focus on the five most common cancer’s killing women everyday.  We came up with the campaign positioning line: ‘It’s time to open up’, which allowed for a breadth of association and usage; it is time to open up about womb, ovarian, cervical, vulval and vaginal cancer; know the signs; understand the symptoms and open up to the importance of screening and early detection.