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Our Chance Behaviour change campaign

We worked with Best Beginnings and Sands (the stillbirth and neonatal death charity) to create 'Our Chance' the behaviour change campaign to help improve young pregnancies. The campaign sits alongside an ambitious wider reform package for front line maternity care. Our Chance focuses on the role parents can play, in partnership with healthcare professionals, in maximising their chances of healthy pregnancies and births for themselves and their babies.