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Support After Suicide brand creation

The Suicide Bereavement Support Partnership (SBSP) is the UK’s national hub for organisations and individuals working across the UK to support people who have been bereaved or affected by suicide. They needed a brand identity that was strong and distinctive, that supported their core belief ‘You are not alone’. We wanted to create a brand identity to showcase the importance of opening up and speaking out about suicide, and that could become a memorable and symbolic shape. Using two colons, which in themselves indicate there is more to come, we formed the ’S’, with the partnership of the forms emphasising togetherness.