I was commissioned to create the brand identity of this totally unique exmouth based bike shop. Owners Rebecca Haywood and Stewart Newlands are the visionary pair behind this fantastic shop. Their passion is to promote 'Everyday cycling' and to celebrate that a cycle does not need to involve lycra. Just take your time and enjoy the journey. My concept for the shop was to bring an element of individual flare, using my handwriting doodles for bike enthused messaging it created an element of smile in the mind and the personal touch that means so much.