We worked with Best Beginnings and Sands (the stillbirth and neonatal death charity) to create 'Our Chance' the behaviour change campaign to help improve young pregnancies. The campaign sits alongside an ambitious wider reform package for front line maternity care. Our Chance focuses on the role parents can play, in partnership with healthcare professionals, in maximising their chances of healthy pregnancies and births for themselves and their babies.
Brand identity project to include name generation and full creative scope to include logo, stationery and website.
The Suicide Bereavement Support Partnership (SBSP) is the UK’s national hub for organisations and individuals working across the UK to support people who have been bereaved or affected by suicide. They needed a brand identity that was strong and distinctive, that supported their core belief ‘You are not alone’. We wanted to create a brand identity to showcase the importance of opening up and speaking out about suicide, and that could become a memorable and symbolic shape. Using two colons, which in themselves indicate there is more to come, we formed the ’S’, with the partnership of the forms emphasising togetherness.
There are currently 45,000 people estimated to be living with dementia in Wales. According to research, 1 in 5 people in Wales has a close family member or friend who has dementia.
In Wales, more than half of people living with dementia are living without a formal diagnosis. In no health board is the diagnosis rate higher than 50%, and in some it is as low as 38%.
As part of the 45,000 Reasons campaign, Alzheimer's Society commissioned me to design a series of infographics to support the campaigns call to action - for the Welsh government to commit to an appropriately resourced National Dementia Strategy and prompting people to sign the online petition.
In 2013 there were 6,233 suicides of people aged 15 and over in the UK.
Being bereaved by suicide is a unique form of loss with a complex set of emotions that can include guilt, questioning, anger, stigma and shame that can lead to the development of mental health problems and being at a higher risk of suicide themselves.
As a result, the government's National Suicide Prevention Strategy (2012) has one of its six areas for action the need to provide better information and support to those bereaved or affected by suicide.
Public Health England commissioned Meadows Communications to develop Help is at Hand as a guide offering practical information and emotional support.
We took a genuine co-production approach and handed discussions and decision-making about the approach, copy development and visual imagery to an Advisory Group of people affected by bereavement by suicide. We also worked closely with the National Suicide Prevention Alliance and the Suicide Bereavement Support Partnership.
The guide uses strong personal stories and photography to offer reassurance and convey that 'You are not alone'.
The main guide is complemented by a compact z-card to be distributed by first responders after a death. A supporting website was also created: www.supportaftersuicide.org.uk
In the first 10 days after launching the guide the website had 2700 unique visitors with 1750 PDF downloads. The predicted annual supply of 10,000 free printed copies were distributed within two weeks.
Everything Alzheimer’s does is about making life easier for people living with dementia, their families, carers and friends. That’s why this years concept for the report was based on ‘connecting communities’. By sharing four individual stories - ‘Seeing Dementia’ communicates very openly and honestly how important individualism and independence is to anyone effected by dementia.
Photography by Lucy Pope
Pancreatic Cancer UK launched it's new brand identity in March 2016, supporting its five-year strategy to increase investment in pancreatic cancer research and services for sufferers and their families.
I was commissioned to design the patient information communication as part of the rebrand which included a 64 page document about diagnosis, symptoms poster and leaflets, along with other key pieces of communication to include a bi-monthly newsletter and a general leaflet about PCUK.
I was commissioned to create the brand identity of this totally unique exmouth based bike shop. Owners Rebecca Haywood and Stewart Newlands are the visionary pair behind this fantastic shop. Their passion is to promote 'Everyday cycling' and to celebrate that a cycle does not need to involve lycra. Just take your time and enjoy the journey. My concept for the shop was to bring an element of individual flare, using my handwriting doodles for bike enthused messaging it created an element of smile in the mind and the personal touch that means so much.
Working closely with The Eve Appeal to establish brand assets that were functional and would equip this small charity to deliver consistent and clear communications across their identity and awareness materials. I created their new descriptive strapline, which helps audiences to connect with The Eve Appeal by fully understanding what they do. we created a logo suite, secondary colour palette along with templates that were easy to use in-house along with guidelines to inform useage of the brand assets.
As part of Gynaecological Cancer Awareness Month in September 2015, we were commissioned to create a brand identity for The Eve Appeal’s new fundraising campaign: Eve 4 eve. The main aim of the campaign was to raise money and awareness for The Eve Appeal - the only cancer charity to focus on the five most common cancer’s killing women everyday. We came up with the campaign positioning line: ‘It’s time to open up’, which allowed for a breadth of association and usage; it is time to open up about womb, ovarian, cervical, vulval and vaginal cancer; know the signs; understand the symptoms and open up to the importance of screening and early detection.
NHS Dorset CCG appointed me to develop a brand that would reach out to people across Dorset encouraging them to get involved in the design and development of local health care services. This new ‘involvement’ brand needed to align with the stipulations of the NHS brand guidelines.
Brand creation for local cake company in Forest Hill
Claremont is a 20-strong multidisciplinary communications agency in Clerkenwell, London.
Communications and PR for Social change with a network that spans media, the arts, politics, brands, business, technologists and academia.
I worked on this during my time as Design Lead at GOOD Agency. We were commissioned to create a distinct look and feel for Big Lottery's Annual Report. It's a recent piece I am especially proud of because the fee and timings on this project were extremely small. At pitch stage I prepared two outcomes and we won from the strength of the presentation and one route won hands down. I'd never been in a meeting where a client was basically buying whole heartedly into one option with minimal adjustments. I set the look and feel across the whole report which was then completed in-house. The concept was reflective of their new strategy 'Putting people in the lead'. I wanted to create a concept that focused on people and the communities that benefit from the fund. I also encouraged Big Lottery to a new photographic style that inspired active, involved individuals. I wrote the photography briefs which were then commissioned to Lucy Pope www.lucypope.com. This work is proof that a small budget can go a long way and make a significant difference.
I was asked to create a visual identity for the campaign positioning line 'End Lorry Danger'. The main purpose of the campaign is to raise awareness along with a call to action to sign a petition in support of the campaign. I designed the logo to emulate the shape of a lorry and also highlight the area of danger (at the front of the cab).
This campaign was mainly used for social media (a series of social media campaign ads I designed with supporting info graphics) also lobbying placards and briefing sheet templates.
The Education Support Partnership gives people working in education the support they need to feel at their best; and organisations the support they need to engage and energise their teams. The rebrand involved a new name and new approach as their previous name and positioning was limiting their reach (Teacher Support Network). The logo I am so proud of, it's iconic 'E' has a hidden tick and feels aspirational in it's form (the coloured bars of the 'E' pointing upwards).
This work was completed during my time at the GOOD Agency.
Stand Up To Cancer in 2014 brought Undie Run™ to the UK. After its huge success in the US, students in the UK now have the chance to get involved in this fundraising event as a key part of the university experience. Students will be challenged to strip down to their smalls and run through their university campus to raise money for the Stand Up To Cancer campaign. Undie Run is uniquely for students but is also organised by students. There are 30 Student Event Managers who, whilst studying, will take ownership of their university’s Undie Run™.
They will organise an approximate 1km run through the centre of campus in October. All students will be encouraged to get involved either by taking up the challenge or helping out on the day. This is an event galvanising the student community to act now and be a part of Stand Up To Cancer.
We were commissioned to create a 'logo' that would appeal to this audience but also comply to the Stand Up To Cancer existing guidelines. This project for me, was a great success as the client had said 'no logo' yet loved this when we presented it to them. I also came up with the line 'It's what's undie-neath that counts' which i am very proud too as all was produced under very tight creative timings.
Brand requirements were; Logo creation along with 30 variations to include all the university's taking part, posters, flyers, spirit film, website and mobile site.
This work was completed during my position as Design Lead at GOOD Agency
FirstPort property services - formally known as Peverel Property Services
Re brand to include all coms and service collateral
This work was completed during my time at GOOD Agency